Vodafone Put Romania’s Elders on Facebook Live to Salvage Their Dying Cultural Traditions – Adweek


Adweek

Vodafone Put Romania's Elders on Facebook Live to Salvage Their Dying Cultural Traditions
Adweek
This divide is natural, but can lead to the loss of massive amounts of knowledge and cultural wealth. To address it, Vodafone Romania and McCann released “Live. From a Different World,” a campaign that connects the two generations using Facebook Live.

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